One of the biggest concerns of every company that wants to start exporting is to find customers. Finding customers can be one of the first obstacles you have to overcome for many people or companies who are trying to get into international trading. But nowadays there are plenty of options that you can take advantage of and discover new opportunities overseas. Always keep an eye on how to find customers for export products. If you can’t identify customers, all your efforts and works will be vain.

So, after you identify the product or service that you want to export to foreign countries like ASEAN countries, you will need local contacts to complete your international trade business.

You can find clients intereseted in a variety of goods or services and increase your profit significantly. Here are the main ways to increase your global buyers’ list and become successful in the foreign trade business!

“Put your heart, mind, and soul into even your smallest acts. This is the secret of success.”

Swami Sivananda

1- Start with a good and in-depth market research

Research is crucial to any success in the import-export business, and it is important not to neglect this phase. When it comes to how to find customers for export business, the knowledge you gather can make a great difference. Of course, the first option of research is online research which can give you a lot of information about your future international trading process. There are plenty of websites and forums that can help you but also many local importers looking for foreign exporters just like you!

The B2B portal will put you in contact with plenty of importers looking for new partners. But you will not be able to do that unless you find a reliable importer or company to help you with the process.

There is a trick though, especially when you are looking for business partners online: you need to watch out for scammers. Unfortunately, on such popular websites like the B2B portal, you may find plenty of importers that do not look trustworthy. However, after some time, you shall be able to identify the real importers and spot the potential scammers. Keep in mind to check the internet for more information about potential importers. You can find a reliable website and even some reviews to put your mind at ease.

Keeping in touch with other exporters will help you as well. You can find forums with different topics for foreign exporters like you. And you might be amazed to see that many successful exporters can refer you to a good importer that you can trust. You have even higher chances if your products are different than others because this type of business is based a lot on the competition. Stay active and vigilant on such forums and try to analyze your options before starting any serious collaboration with a potential client.

After you finished your online market research and choosing some potential markets for your products, you need to research more deeply and maybe you need to visit local markets for your research. But you have to never forget it, market research is a very important component of your export business strategy. So you don’t hesitate to work with professional companies in this field. This cooperation protects you from many threats. It saves you money and time. FUTURESIA ready to help you with your market research activities with experienced staff.  

2- Invest in your brand awareness

Even before you start looking for importers to fulfill your import export business, you have to invest in yourself. Make your company visible and attractive for your export buyers by investing in your brand awareness. Let’s look at how we can improve your brand’s awareness together.

Logo

Your logo is also very important as it has to be easily recognized worldwide but also adapted to specific countries. For instance; if you want to enter an ASEAN country, consider using a logo that will catch the local’s attention and won’t pass by unnoticed.

Website

It is an investment worth making especially if you are planning to break into foreign markets. Your official website should have important information about your company such as contact information and offers for your future buyers. Keep in mind that your clients should find everything they need on your website as this is your business card. It means you will need a professional website with very clear information on it.

Many companies have not websites that intent to exports. They only have websites in their local languages. If you want to export and market your product or service abroad, you must have at least one foreign language website. This language will be in English, of course. It can be added in different languages according to the targeted markets.

In addition to the language of website, content, and design are very important in finding customers. It should contain detailed information about your products. It should be written by or translated by a professional person, please do not use translating programs. Also, your website needs to be easy to use, so user-friendly. Your company’s official title and brand, landline, phone, and e-mail addresses to contact you must be specified on your website.

SEO

Also, consider investing in an SEO campaign to reach more of your target audience through the content of your website. Use keywords and links to become more popular among the best search engines. All these tricks and tips can be applied by your co-workers but also by hiring a professional SEO team that can help you in the long run.

Social Media

Social media now plays an important role in our lives. Depending on your industry and product, you may need to be involved in more than one social media channel. My advice is to take part in all of them at the beginning. Everyone gives a different kind of social media to the same extent. Some people only use Facebook while some people use only Instagram, twitter or Linkedin. Being active in these channels about your company and your products will enable you to reach more people and thus find more customers.  

I also recommend that you make your own Youtube channel available for your product or services. If you can not do these works by yourself, you can contact us for finding the professional support who is providing social media marketing services.

Blog

Have a blog about your company and your industry. Are you launching a new product, joining a fair? Create and publish a blog post right away. You can run the blog on your own website, use services, like Google Blogger, be a guest writer on other blogs or write an article on the popular articles sites like Ezine Articles, Buzzle, GoArticles.

The blog is very powerful media, a must use. If you can not write a professional blog or have not a time for this work. You can work with a professional blog writer. Publishing a blog post is one of the most powerful components to finding an answer to our questions “How to Find Overseas Customers for Your Export Business”.  

B2B Sites

Register with global B2B sites and quality local business guides such as Kompass, Export Bureau and AliBaba.

Online Ads

Place ads on Google and Yandex that match your keywords. It is also very useful to advertise quality niche sites about your field.

You can be informed about the activities of this committee as a member of the mail groups of exporters’ associations, chambers of commerce and trade associations.

Trade Shows

Join the fairs. Fair participation is a great activity that you can exhibit your products, talk to potential customers, even deal with them on the spot.

Sectoral Publications

You can use sectoral publications (magazines, newspapers, guides, web portals) in two ways. First, you advertise – this attracts potential customers and makes you friends with publishers. Some publishers can get great information about the market players. They will gladly provide you with this information if you are their advertiser.

Second, you can find your customers by reviewing these publications. Since there is a B2B trade, your customers can also advertise in a number of industry magazines and newspapers in order to reach their customers. Therefore, examining the sectoral magazines can lead you to your prospective customers. Similarly, you can also examine fair catalogs and internet ads.

Online and Offline Business Networks

These networks may be online or offline, local or global, association or company. Their aim is to create interaction between members, to benefit from the advantages of acting as a union. If you think about the possibilities that even a business relationship can create, the membership fees you will pay for these networks are of no importance.

Public Relations

Having a professional PR team is going to help you a lot while you are building your brand awareness. Also, applying different strategies can increase your odds to be successful from a marketing point of view.

Your PR department will make sure to be actively involved in these strategies and research the market to build you a great slogan and campaign.

This type of marketing will help you reach new customers around the world and even develop your business by entering new markets. And if you neglect your brand awareness, you may risk to not reaching the business potential that you aim for.

The language that you use in your PR campaign can make a difference as well. Try to be aware of local languages before advertising into a certain country. You can also add some local words to your campaign so that people will relate to your brand more than they do with others. And the competition on this market is high, so you have to be as original as possible. Either way, a good PR will act as a magnet when it comes to bringing new customers to you, so it is well worth the investment!

Commercial Counselor or Trade Development Agencies

Consult with your commercial counselor or trade development agencies who are located in your target market. Many trade consultants are extremely helpful in these matters. It is possible to reach the list of companies engaged in importing your sector. If you request information with HS code, you can get a more focused list.

Once you have a list, you need to contact each potential customer. You can do this by sending an e-mail or fax. You can send an article promoting your company and products. Companies interested in your products will contact you.

This method, although I would suggest that you probably made this study in your competitors, you can also come up with your competitors on the basis of the customer. Although it is not a very effective method, it can be tried in the beginning because of its low cost.

E-mail Marketing

Email marketing is also a great PR strategy that can bring you, new clients if you are using it well. You can purchase databases with different importers and even important local stores, and you can start negotiating with them and identify the best to start a long-term collaboration with. Having access to such databases can be pricey, but it is all worth it once your profit starts increasing. And the good news is that they can bring you a new customer in a matter of weeks from accessing them!

Online Sales

Think that every investment that you make in the beginning phase of your business is going to bring you more positive outcome shortly and it is never lost as long as you do it wisely. You can find databases for sale online, but you need to pay attention to how authentic they are because it is a high risk of fraud when you purchase one from an unknown or uncertified website!

“Imagination is more important than knowledge.”

Albert Einstein

3. Make the customers you already have a number one priority

Even if your main concern might be to reach more customers, you have to pay attention to the clients that you already have. Most often than not, your current clients will open new opportunities for you to reach new ones. How can that happen? Happy clients will always bring you new ones by referring your business to others that are interested in buying similar products.

It is a very popular form of PR, considering that good advertising is always beneficial when you need to increase your database of customers. And when it comes to how to get foreign clients, the key might be to your current clients. Make sure to get good reviews from your current customers and make them public. You can also allocate a section of testimonials on your website so that new customers can see what others think of your business.

If you try to keep your customers faithful and satisfied, your chances to break into new markets will increase and so will your profit. You can do that by adjusting your offers to their needs and make sure that the import-export business is one that works for both yours and their benefit.

Usually, your importers will know other importers as well and will not hesitate to recommend your business to them if they are happy with your services. However, if it happens to have a client that is not satisfied with an import-export business with you, make sure to take the necessary actions to correct the outcome. One client that is not satisfied should be a big red flag for you and your future commercial adventure.

A new potential client will always check your past activity and reviews before even contacting you. Some of them might also get in touch with your previous customers to gather more information before they decide to get in contact with you. This is a way to lose or gain clients before you even become aware of them.

4. Get familiar with the local market’s needs

Staying informed is essential when you are hunting for new customers for your import-export business. An overseas market introduction service will help you identify the main needs of the market that you want to break into. Get familiar with the goods that the local market needs and evaluate your potential to supply them.

Most of the times, researching the market will also put you in contact with potential buyers. There are many guides that you can read to determine the viability of your business as well as gather information about local importers.

Talking with local importers can also help you adapt your business according to their needs to have better deals for your future profit. In any case, you can only benefit from this type of research, and your business can significantly increase under the indirect guidance of the importers.

While you are researching the local market that you want to break into, make sure also to stay informed regarding the legal aspects of it. Be aware of the paperwork required during an import-export process and understand that such regulations can defer from a category of goods to another which is why details always matter in this type of business.

But don’t get overwhelmed by the amount of information that you might come across because you can deal with it better once you have your importer and buyer export. It is a hard work process but well worth it in the end!

5. Start following embassies fairs and economic changes in the local market

Sometimes, the authorities will offer you better answers than any other research ways. Make sure to check the official websites of different institutions such as embassies or even local ports to identify the opportunities that you are looking for. You might be amazed to discover that there are plenty of events organized for import-export business such as thematic fairs that you can participate on.

At such events, you can identify importers and buyers that will become your future international trading partners and change the course of your business altogether! Since the import-export process is usually in the good name of a country’s economy, the chances are that authorities will do their best to facilitate this process and put foreign exporters in touch with trustworthy local importers.

Another advantage that you can obtain by being present at such fairs and subscribing to embassies websites is the possibility to find a buyer’s agent. It can help you a lot while you are trying to break into a new African country because they will act as a mediator between you and potential buyers. By having such an agent, you can be almost sure that you will avoid possible scammers and only deal with honorable local importers.

Usually, buyers’ agents tend to receive a percentage of the transaction that they facilitate which is fair, but it is also a small price to pay for a lot more benefits that you can enjoy. To find such an agent, you can check the embassies’ forums since they are very active there, looking for clients. You can for sure find them at the fairs that we mentioned above and also through local importers that you might already know or work with.

Buyers’ agents will help you find customers to sell your goods from all categories, and they will also speed up the formalities and negotiation phase. But there are many other reasons why you should consider working with a buyer’s agent especially if you are a small business.

Many small business ideas involve cooperating with an agent until you get familiar with the import-export process which can take from several months to several years. A mediator can make this process a lot easier for you as well as they can also help you skip different obstacles that you can find on the way.

You can get membership from local councils as well regarding export information as well as have access to a list of importers. It will be information that will help you significantly especially if you are entering a new market. Official memberships can grant you access to different facilities and also make a big difference for your business and your contact list since you will be meeting a lot of people that you can work with.

How FUTURESIA Help Your Export Business?

When you look at the process above, you can understand that finding customers for your export business is really time-consuming, professional and costly. While big businesses have professional staff and financial strength for this job, this roadmap for small businesses can be frightening.

If the above process seems out of reach for you, be glad to know that there is an even easier way to develop your business.

You can access the FUTURESIA services which are needed. For all these steps and more, you can look at our Global Business Development service. Also just for identifying your target market and export product, you can try Market Research service. For planning and managing your international source, the International Source Management service is reasonable for you. Do you want to be your own real specific global marketing plan and professional marketing for your products? So just check our Global Marketing Service. And we are ready to be your global agent in Turkey or other countries especially, Central and Eastern Europe and Asia Pacific countries.

We are glad to help you with all our services. Please do not hesitate to contact us to reach more details about our services and products.

Starting from the idea, starting from the idea phase, starting from the process of becoming a player in the global markets, an export company can follow some basic steps as a road map below. This list of 22 steps will be tailored to your liking and you will need to add deadlines. In this way, you get a scale / plan where you can evaluate your work, process and where you are.

We should keep these kind of checklists that we can create for each project like a pole star. Here is a roadmap for export enterpreneur.

There is only one way to happiness and that is to cease worrying about things which are beyond the power of our will.”

Epictetus

1 – Know yourself. Have a vision.

What we call business involves a large part of our lives. The area we choose to study determines the environment, culture and human types we will be addressing. So, we have to choose an area that we can do from the very beginning and for many years. This area may be a product such as cheese, or a broader sector such as tourism. “What Should I Do?” Before answering the question, we should do a lot of research and if possible, we should make small trials, such as working in that sector.

2 – Set your “Niche”. Select your “Segment”.

Focusing on a segment in your chosen area will be a strategy in many cases.

3 – Select your Company Name

The name of the company is the brand of the company. The choice of name must be emphasized.

4 – Protect your intellectual property rights.

Let’s do our brand and patent registration applications.

5 – Identify the outline of your company’s philosophy.

This philosophy will include beliefs, values, principles, vision and rules. This is the first step of corporate culture. Of course, it is possible for you to have a philosophy first as a founder. If this is not the case, you should work on this issue, get training or professional support. Then you should ensure that your team is involved in the identification or development of this philosophy. Ultimately, this philosophy should be written down and published, making a public commitment that the actions of your entire team (ie your company), including yourself, will be consistent with this philosophy.

6 – Set the goals of your company.

Don’t be afraid to set high and strong targets. Include your team in this process.

7 – Build a corporate culture where leaders can thrive and everyone can work happily.

8 – If you care about your employees and look after them, they also care about your business and look after your business.

Create a beautiful office environment for your employees; The courtesy and compassion within the office broadcast.

9 – Invest in R & D, design, and product development.

Consider how you can improve your products or services further.

10 – Work on corporate communication tools.

Develop corporate communication tools that convey your message to your customers, such as websites, catalogs, banners, presentations, and keep an eye on compliance.

11 – Get to know your customers; not just by name; Know what your problems are, what your expectations are.

12 – Get to know your competitors; technologies, marketing messages and methods, prices, know. If you are successful in any subject, please appreciate.

13 – Identify target markets.

Do this without forgetting that the world is actually a market, prioritize and customize your marketing activities, and get more effective results. Avoid markets or market segments where competition is dense and brutal. As a priority, prefer places where competition is less.

14 – Find many potential customers.

15 – If you work with distributors, make sure they can run the job. You have certain criteria in choosing a distributor.

16 – Work with representatives or agents for geographically remote markets or establish strategic partnerships.

Because you can’t get to the summit alone, you don’t get anywhere alone. If you want to learn our working conditions, please send us email with your company and products details to info@futuresia.com or you can contact +66-98-365-0484 via the phone WhatsApp or Line.

17 – Do not underestimate small customers

They are the water of your business. In most cases, working with 10 small customers is better than serving 1 large buyer.

18 – Excitement and enthusiasm are sometimes everything.

Show your excitement about your company, products or services in your meetings, conversations. Explain to your company’s employees what you are doing in overseas markets and your progress. They would be a partner in this excitement.

19 – The quality of communication determines everything.

Treat all people you are in touch with with respect and friendship. Everything is not business.

20 – Online and offline, every opportunity, but always with the right method of networking.

21 – Invest in online marketing.

22 – And finally, don’t forget to enjoy this trip.

Importing a product for the first time in today’s business world is not an easy process. As each professional businessman and entrepreneur knows, many of the potential problems and planning that need to be taken into account in the import process are critical factors that need to be done at the beginning of the import process. The most important question that today’s importers have to answer in this process is: “How do I sell the imported product in a profitable way?”

Let’s examine this situation more clearly with a scenario: Let’s say you have found a great supplier who can easily stream the product in any corner of the world. As a result of prolonged telephone conversations and many reciprocal correspondence. You have signed a profitable contract for both parties.

There’s no trouble so far. Everything goes as you wish. In the workflow, you have come to create an import operation plan. You have determined the best period of the year to avoid port jams, boycotts and strikes.

You have chosen the most suitable delivery method for you. You find a good forwarder agent or shipowner and calculate all the loading costs one by one. You have even put in unexpected costs, such as peak period and fuel adjustment factor, in your cost accounts. You need to run away the largest error for importers with these methods.

Always do your best. What you plant now, you will harvest tomorrow.

1 – Contracted Sales

Let’s say you are importing and wholesale of screws and similar products for sale in construction markets. The last thing you want is to start talking about the product that is waiting for you to sell 1 container in your warehouse and the sale of the products with the purchasing unit of the market.

In such a case; Aside from the storage costs you will have to endure, there are even sales that go down to the cost of melting the stocks of the products that you cannot sell. The most important factor you should pay attention to in this type of trade, before giving the order of the product you are importing, it is best to talk to your customer’s relevant purchasing unit in advance and specify all conditions in the form of a written contract.

One of the most important issues of importers in sales made in national chain stores is the price policy for the product to be sold. The back and front margins determined by the customer agreed in such trades should be calculated very well and the sales price should be calculated accordingly. In other words, the sales prices calculated on the import cost may result in a fiasco in this type of trade

2 – Pre-paid Sale

This method, which we refer to as Pre-paid sales, is different from previously written commitments or contracts. With this method, the importer firm assures itself a little more. The customer who buys the goods will pay a certain percentage of the total cost of goods and guarantee that the imported product will be purchased.

In this way, the importer company finances a certain percentage of the import costs it makes and makes itself more comfortable in the trade it will do. The best example of this type of trade is the high tonnage and the yearly purchases.

Let’s say that you are importing a special raw material used in feed production to fish feed producers for aquaculture. Your customer has requested 250 tons of raw material for the production of 800 tons per year. With this method, you will guarantee the sale of this special product and you will finance the costs of the import beforehand.

3 – Pre-Ordering and E-Commerce

In today’s business world, although many companies have their own e-commerce and social media accounts, they do not use these channels effectively. Instead of using this method, they prefer to collect information and orders from customers that they have already sold.

However, many e-commerce platforms on the internet, the sector related forums, and even your own social media accounts, even if you plan to make an effective research for a particular product can make and you can easily determine the number of pre-orders. These types of channels are the platforms where you can learn the opinions of the end customer or your target customers on the product and reach more than one person at the same time.

With such channels, you can learn consumer behavior and trends about the product you are importing and you can determine your product’s short and long term marketing strategies.

So, why is pre-ordering an importer so important? First of all, it provides a great convenience for you to create an effective inventory management and the best profit rate; a previously purchased order quantity allows you to keep a minimum amount of product in your warehouse, allowing you to create minimum storage costs. It also makes it easier for you to create a more effective sales price than the one you plan to organize with a previously taken order quantity and at a minimum cost.

As a result, no matter how important all three methods are, TRUST is the most critical factor in creating a commercial relationship. If your supplier or customer doesn’t trust you, nothing will happen the way you want and it will slow you down in business life. We can assits you with our International Sourcing Management service.

Export marketing is based on developing a long-term partnership and trust relationship, and your email communication plays a key role in successfully managing (or not managing) this relationship development process. Because it gives you an idea of what you write and how you write. Your article represents you.

In order to write effective mail in export marketing, I would say 10 rules below.

Some of these are based on my personal views and experiences, while others are quite common and generally accepted. Hoping to be useful.

If you don’t like something, change it. If you can’t change it, change your attitude.

Maya Angelou

1 – We understand the content of our e-mails by the title in the “Subject” section and open the emaili and examine it or send it to the trash without opening it. So, use expressive and eloquent expressions that give an idea of the content for the topic. Stay away from spammers or some prejudices.

2 – Always send a name to the person concerned and send your message to the person’s address. If you don’t have a name, first obtain a name and an email address for that name.

3 – If you have more than one important topic to discuss, just open a topic in an email.

4 – If there are sub-headings of a single topic, always list them by listing them in the list and then proceed to the topic with reference to these numbers.

5 – Although it does not qualify as a rule, it should be preferred to focus on a subject / question rather than simply entering a branched topic in your first introductory article and detailing the communication with the answer. In other words, first attention then negotiate the terms.

6 – If context does not help to understand some of the abbreviations, you should definitely turn on the abbreviation. However, if you are sure that your interlocutor is talking about the same thing, you can be comfortable using the acronym.

7 – Keep your message short. Don’t make the crowd. You may violate this rule to make your message clearer. If we think that we corresponded with colleagues who speak English as a second language, it is sometimes good to explain the same phrase with different words and perhaps more simply. In the same way, if you have an issue that is not clear to you in an email of the other party, ask yourself if you understand and understand the same with your own words. Ask for confirmation.

8 – Your writing shouldn’t be like a soulless robot. Do not write like machinery. This is usually caused by copying or retrieving content from other sources or by taking shelter in too many clichés. Always try to be original. Try to make your email letter unique to the person you send.

9 – Please leave feedback about your bid at the end of your email.

10 – Make a habit of writing draft reading one or more times before sending the mail.

Light is specail form of energy affecting the eye and it’s considered to spread in forms of waves or photons. If electromagnetic waves are ordered according to their wavelength, electromagnetic spectrum is obtained. The section of this spectrum which lies between 380 nm and 780 nms of wavelength is the visible part which is referred to as light. So we looked more detailed what is light.

Luminous Flux(lm)

Luminous flux is a term related to the total amount of light emitted by a light source per unit time. It is denoted by . Its unit is lumens. Luminous flux describes the energy flux emitted by a light source which is assessed according to the spectral sensitivity curve of a healthy eye’s day vision.

Ko: Photometric equivalent of energy flux (683 lm/W)

F: energy flux (W)

Vλ : spectral sensitivity of the eye or visibility factor of radiations.

Luminous efficacy;

Denoted by e, unit’s lm/W. Luminous efficacy is the ratio of the total luminous flux emitted from a light source or luminaire to the total power of the source or luminaire. In other words, it’s the amount of luminous flux emitted by a light source or luminaire corresponding to 1W of power consumed from the grid.

Luminous intensity

Luminous intensity is related to the intensity of light emitted in a certain direction per unit time. It is defined for point light sources and it’s a direction dependent quantity, its symbol is I and its unit is candela. The average luminous intensity of a point source in any direction , I is the amount of luminous flux coming out of the unit solid angle in the same direction.

Illuminance level

Average illuminance level is the ratio of the vertical component of incident luminous flux to the area of unit surface. Its unit is lm/m2 = lux and is denoted by lx.

Luminance

Luminance, in general , is related to a particular point on a surface and the direction of view. Luminance is denoted by the letter L. Its unit is cd/m2. It is a term related to the luminous intensity travelling in a specific direction from a unit area of a surface. The surface that emits light can be a primary light source such as a lamp that produces light itself or a translucent luminaire surface as well as a secondary light source that reflects the light coming from another source. The luminance of a point on a surface in the direction of is the luminous intensity emitted from the apparent unit surface in that direction.

Light generation

Light generation in lamps generally occurs in three different groups as thermal, luminescent and electroluminescent.

Thermal Light Generation

When liquids or solids reach a superheated state at high temperatures, they become incandescent and emit light. Incandescent lamps generate light according to this principle. Incandescent light has a continuous spectrum.

Generation of Luminescent Light

Atoms and molecules release the energy they gain as they pass from the excited state to the ground state, as radiation. This phenomenon takes place by the gas between two solid electrodes which is normally non-conductive, becoming conductive through an electric current and the created electron flow exciting or inoizing the gas atoms. The electrons flowing from one electrode to the other collide with gas atoms on their way.

If the speed the of electrons is high enough to excite the atoms, the electrons excite the atoms and radiation occurs while the atoms move to their ground state. Unlike the generation of thermal light, the spectrum of light in generation of luminescent light is not continuous. Light is emitted in specific wavelengths according to the type and the partial pressure of the used gases. Lamps operating on this principle are referred to as high pressure or low pressure according to the pressure of the gas within. In discharge lamps used today, mercury or sodium gases are generally used.

Electroluminescent Light Generation: LED (Light Emitting Diode) 

We try to explain What is LED light?

This process is based on the principle of conversion of electrical energy directly to light energy. LEDs are solid-state light sources which allow unidirectional movement of electrons and emit light when an electric current is passed through them. In LED chips which consist of a junction of a P-type semiconductor with an N-type semiconductor, electrons emit photons through combining with holes while passing from the negative side to the positive side (electro-luminescence). LEDs with their efficacy increasing rapidly especially after 1999, stand out for their high efficacy, good color characteristics and long lifetime today. A typical LED chip consists of the following elements.

White light can be obtained from LEDs basically in two ways: 

1 – Obtaining white light using three colored red, green, blue (RGB) LED combinations .

2 – Obtaining white light through covering short wavelength (blue or ultraviolet) LEDs, with a layer of phosphor. 

In designing luminaires using LED chips, optical design being the most notable, thermal and electrical designs of the system should also be taken into consideration. Especially in high-power LEDs, an intense amount of light is released from a very small area.

Therefore possible glare problems should be prevented through a good optical design. The luminous efficiency, expressing the ratio of conversion of electrical energy into light energy by LEDs, varies between 10-40 % depending on the type of LED chips. The remaining energy (60-90%) is converted to heat. Heat will accumulate in an LED luminaire without a good thermal design. There will be a temperature rise in the junction point where the light is produced.

Increases in the LED junction temperature. It will reduce the luminous efficiency of the LED and the luminous efficacy (lumens / watt) value. It indicates the luminous flux amount created per unit power, will be reduced. As the LED chips usually work with direct current. They use a driver in order to draw energy from the existing grid.

A secondary task of the drivers is to provide the necessary nominal current to each LED. LED drivers are generally set to give constant current and as a standard, they are produced in current ranges such as 350 mA, 500 mA, 700 mA, 1050 mA etc. The efficiency of LED drivers scale down as the load rate decreases.

We will looked detailed more in other posts about “What is light?” Also you can look our Solar LED lights.

We’re very excited to announce the launch of our new-look website. Fresh and modern, the site acts to showcase the full range of products and services we offer in a beautiful, clean way.

Users are able to access rapidly and efficiently to technical detailed of all products and product brochures through the renewed website the renewed website.

In addition, it offers useful and practical information about international trade and and our products range to interested people via its our blog page and also you can downloaded our catalogs and white papers via its our catalogues page.

If you do like the our new website, please feel free to email us any feedback. Or, if you’re feeling social, you can connect with us on our social media accounts.

“If you are still talking about what you did yesterday, you haven’ t done much today”

RESEARCH & DEVELOPMENT

We believe in the power and importance of R & D and innovation. With this belief, in order to contribute to the innovation activities of our partner companies, we communicate with our domestic and international business partners to get the necessary services for product development and design.

In this blog post I am going to present some tips on buying from Turkey. In the case of purchasing from Turkey, after a little research most probably you will find manifold manufacturers and suppliers for the product you are looking for.

However, I believe that what matters most is to choose the right manufacturer or supplier for you. This is the key point which will define the success of your business interaction.

Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.

Rumi

Make your research well

This is a part on which you should spend more time. Turkey has a strong manufacturing industry that consists of numerous small and medium size producer companies, especially in construction materials & equipment, furniture, machinery, automotive, textile, food, and many other fields. Therefore, before going into any transaction, take your time to research well. It is always better to have a lot of options to consider.

Your research can be done by visiting trade fairs, checking online and printed business directories or asking help from Turkish commercial counselor in your country.

Know the manufacturer well as possible as you can

So, after having conducted a careful research, you will have some information of manufacturers and suppliers to contact. When you are checking companies online, be aware of that many of SMEs have got poorly designed websites. Such a website may give you a wrong idea about the company. So note that it is a general situation for small size manufacturers

You may send an inquiry to them by e-mail. In your e-mail it will be wise to give enough information about your company in order to demonstrate that you are a serious buyer. That will almost guarantee a quick response. And in your following correspondence, you may also request information such as technical specifications of the product, packing specifications, minimum order quantity, price (which is linked to delivery term and your order quantity), payment term, delivery term, estimated delivery time, quality certificates, maybe service and spare parts issues, references, and so on. Additionally you may ask photos and videos.

Finally, if you feel that you are close to what you are looking for, ask a sample. If the product is not pretty expensive, most of Turkish manufacturers don’t even charge for sample. In some cases, you may need to send them your sample.

In case the manufacturer has got an exclusive distributor in your country, most probably they will forward your email to them or suggest you to directly contact them.

Visit the factory you will deal with

If what you are looking for is a long-term regular supply, it would be certainly wise for you to visit producer’s plant and make a face-to-face contact with them. Hence you will have an excellent opportunity to see how their manufacturing process automated is and what their quality control procedures are.

Make sure their quality control process works without problem. That will enable you sleep well at night after placing your order.

Another good thing about face-to-face contact is that you can know your prospective partner’s character. This is really important. I value this information very much. For instance, what are their character traits? Are they a type of person who is a man of his words?

Have an agent or representative

This tip is actually included as an update to original post. I wanted to add this, because I consider it as a tip of crucial importance in this type of business.

In my professional life I met people with good character traits like integrity and honesty. Conversely, I also met some people who don’t care about integrity and honesty or any ethical rules. They can easily send trash to their customers who wait to receive new products. They can lie and cheat with no hesitation. Only what they do care is quick and easy money. Therefore, if you are an international buyer, I suggest you to hire a local agent or representative who will do some tasks for you like finding right manufacturers, negotiating with them, checking their products, packaging, shipment, and in short, protecting your rights or fighting for them when in need. If you find a good agent, you will be already ahead in many aspects.

Make a valid contract

Many global buyers generally tend to work on a long term basis with manufacturers. This is certainly a good policy. In most cases, buyers invest in manufacturer’s brand simply by marketing and distributing their products.

Therefore, it will be wise to make some kind of a long-term partnership agreement with the manufacturer.

If exclusive selling rights are important for your business, always include an article in the agreement that protects you in case the manufacturer is tempted to sell their goods to third parties like your competitors in your country.

Duplicate the process

Turkey is a quickly changing and developing industrial country where you can find a lot of business opportunities. Just spend more time to know the market and people. Joining or registering on some business networks and communities, like Bizbey.com, can be very helpful.

I have tried to highlight some important points about purchasing from Turkish suppliers. If you have any opinion, tips or experience to share or question to pose about buying from Turkey, please write them in the comments below.

Everything first begins in mind. If something, like our export sale, doesn’t go well, it is probable that the problem lies down in the way of our thinking. After all, it is the real source for everything that is happening to us. Therefore, even a slight improvement in the way of thinking or removal of a mental block can advance our business significantly as well as our life.

Mental blocks don’t always come across like a threat or even a problem. They may seem pretty innocent approaches to the issues. However, they can also be the real cause for the problem in the first place.

I frequently notice want to be exporters having some kind of mental blocks. Below I have listed 7 kinds of them.

“If you can dream it, you can do it.”

Walt Disney

1 – Expecting good results in a short time

Failing to understand the nature of B2B sales might be a reason for such an expectation. In fact, stabilizing good export revenue has never been a one day job. It is a pretty long run. It requires a lot of things including long-term thinking and planning.

2 – Not investing in marketing

Marketing is a way of communication with your customers. When it is done well, it brings tons of opportunities for growth. While there is such a fierce competition everywhere, it is a kind of naïve though to expect that your customers will find you by themselves and buy from you without needing your communication efforts.

3 – Neglecting marketing when sales are satisfactory enough

Marketing should not stop to perform when an acceptable level of sales is reached. Show always must go on. You are very close to the bottom point even when you are at the peak.

4 – “Everyone can do it”

You can replace a printer with another one and most probably no one in the office will even notice. However, some people who execute the job will be very difficult to replace when they leave. Failing to accept human factor may ruin your entire business.

5 – Confusing who brings success to your business

Not customers, but the people in your team bring success to your business. Richard Branson said it well: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

6 – “They are already our customers”

Wrong! They are everybody’s customers. You don’t own customers. Probably they own you.

7 – Not bothering to invent and innovate

Unwillingness to invent and innovate implies a lack of vision and passion. No company can live long in international markets without having those 2 important attributes.

In order to meet current and changing needs of our customers, we continue to add the leading companies of their sectors to the our product range. In this context, we thank our business partners who trust us. We will continue to work with greater determination to maintain the best and profitable commercial agreements and cooperation for our current and future customer and also our business partners.

We are trying to bring more value for ourselves, our business partners and our customers based on our continuous development approach. We aim to add value to our partner companies in international markets with the plans and strategies we have developed together with our professional staff and business partners in the globalizing world.

In order to provide the best service to our customers and to adapt to the requirements of the era, we continuously improve ourselves and our solutions and contribute to our employees to acquire new capabilities

Strive not to be a success, but rather to be of value

Albert Einstein

RESEARCH & DEVELOPMENT

We believe in the power and importance of R & D and innovation. With this belief, in order to contribute to the innovation activities of our partner companies, we communicate with our domestic and international business partners to get the necessary services for product development and design.

In Turkey, many companies send overseas marketing activities for the promotion of the SME scale in an email, it is the fact that this is just a sample and pass to send a price quote.However, the main criterion for the success of an export marketing activity and the continuation of this success is to get to know the target market and the target market.

This requires us to be in direct contact with our target market and our target audience, to make continuous market research and to gather information and to cooperate with professional institutions.

Only by looking at the web page of a company or evaluating a market only by statistical data may lead us to wrong results. This is for fair participation, customer visits, market research trips and consultancy services.

Love all, trust a few, do wrong to none.

William Shakespeare

Marketing Strategy

It is necessary to recognize and recognize it before you can even offer to a potential buyer or distributor. For example, what market segment does our potential customer address in terms of quality? Are they selling luxury and quality goods, or are they low in quality but cheap in terms of price? Or does it appeal to a wider segment? If so, to what extent are the high quality and sales of cheap quality products? What product is in the market in terms of quality and quality? What is the company’s market share?

Who are the competitors in the market? Is there a good distribution network? Is he importing the product himself or is he buying from an importer? How much does he buy? What are the purchase policies? For what price do you sell the products? Before making an offer, it would be appropriate to collect as much information about the company and the market as possible. Thus, we can understand whether the firm is a suitable distributor for us and we can make healthier evaluations.

Customer visits are an indispensable part of the export marketing activity. The things we can learn during a customer visit are limited. For example, the issues such as whether the company’s distribution network is good enough or not, are actually things we will learn by visiting the market. The company may not be willing to give some information. Therefore, it is worth noting that we should be generous and honest in the process of giving information about our company, our products and our activities, rather than the interview as an interview.

I also think that it is worth noting that in the first interview with a company in our minds at the moment of closing the sale or a distributorship agreement should not be an objective. The first interview is always a meeting. It is an opportunity to get to know the other side and to introduce yourself. It is an important opportunity. This opportunity is often spent when the motive of selling prevents the motive of understanding.

Lastly, the first sale to a customer in exports can take a long time. This is very natural. Establishment of trust between the parties takes time. For this reason, we should conduct a dialogue with potential buyers without reducing it to the level of product purchase-sale. We should think long-term and strategic in exports.

The kingdom of Thailand lies in the heart of Southeast Asia, making it a natural gateway to Indochina, Myanmar and southern China. Its shape and geography divide into four natural areas: the mountains and forests of the north; the vast rice fields of the central plains; the semi-arid farmlands of the northeast plateau; and the tropical islands and long coastline of the southern peninsula. Let’s look Thailand country profile.

The country comprises 77 provinces that are further divided into districts, sub-districts and villages. Bangkok is the capital city and centre of political, commercial, industrial and cultural activities.

The provinces are separated in to six commonly referred to regions; north, northeast, central, west, east and south. Thailand covers 514,000 square kilometres.

Everything has beauty, but not everyone sees it.

Confucius

Population

Thais are well known for their friendliness and hospitality. A large majority of the approximate 68.07 million citizens of Thailand are ethnic Thai, along with strong communities whose ethnic origins lie in China, India and elsewhere. About 8.5 million people reside in the capital city of Bangkok with an additional 4.5 million living in its vicinities. Bangkok and vicinities represent around 44% of Thailand’s GDP.

Political and Legal System

Thailand has been a constitutional monarchy since 1932 with the King as its head of state. Under the present constitution promulgated in 2007, the executive powers of the King are exercised by the Prime Minister and a council of ministers. The constitution provides for a House of Representatives and a House of Senators. Members of both houses are elected.

At a national level, executive power is administered and legislation proposed by the Cabinet, on which all the Ministers are represented. The legislative body is the National Assembly, of which the Prime Minister and the Cabinet are members. There are 77 Provinces in Thailand, each having a Provincial Governor to represent the province and provide a link between the national government and the local community. Each Governor is appointed by the Ministry of the Interior with the exception of the Governors of Bangkok and Pattaya who are elected. Each province is divided into districts or “amphur”, sub-districts “tambon”, and villages “mooban”.

Language

Spoken and written Thai is largely incomprehensible to the casual visitor. However, English is widely understood, particularly in Bangkok where it is almost the major commercial language. English and some European Languages are spoken in most hotels, shops and restaurants in major tourist destinations, and Thai-English road and street signs are found nationwide.

Business Hours / Time zones

Thailand Standard Time is seven hours ahead of Greenwich Mean Time (GMT+7) during Standard Time and six hours ahead during Daylight Saving Time (British summer).

Government officials open their desks between 7.00 – 9.00a.m. and close between 3.30 – 4.30p.m. While private company offices are open from 8.30/9.00a.m. until 5.30/6.30p.m. Lunch is from midday to 1.00p.m. Department stores open around 10a.m. and close between 8.00p.m. and 10.00p.m. Banks open from 8.30a.m. to 3.30p.m., Monday to Friday, with the exception of branches located in department stores, which open every day in accordance with the store hours.

Economy

Thailand is an export oriented emerging economy. As a result, manufacturing is the most important sector and accounts for 32.55%4 of GDP. Services constitute around 44% of GDP. Within services, the most important are wholesale and retail trade (13% of GDP); transport, storage and communication (7% of GDP); hotels and restaurants (5% of GDP) and public administration, defence and social security (4.5% of GDP). Agriculture also makes a significant contribution – around 13% of GDP.

Paper baht comes in denominations of 20 (green), 50 (blue), 100 (red), 500 (purple) and 1000 (beige).

There are 100 satang in one baht; coins include 25-satang and 50-satang pieces and baht in denominations of 1, 2, 5 and 10.

Economic Growth

Thailand’s economy is the second largest in ASEAN.

Thailand is trying to move up the manufacturing “value tree” and away from low-cost labour-intensive manufacturing. This is the right direction of travel but may take a number of years to become fully effective.

Other key ingredients of a knowledge-based economy are only making slow progress: R&D spending, IP protection, and investments in science and technology, and a lack of a digital infrastructure. Business, banking and government transactions are still too paper-based, encouraging a lack of transparency and incurring higher expenses for all involved. Related to this is the liberalisation of the services sector, which remains elusive.

The future GDP growth prognosis is growth in the lower digits as an upper limit for a number of years, as we are seeing now. There remains risk to the downside from China and Brexit, and more especially if there is no ability to have a stable democratically elected government, which is not perennially tied up in constitutional red tape.

Finally,

Thailand was one of the founding members of the Association of Southeast Asian Nations (ASEAN) and has been instrumental in the formation and development of the ASEAN Free Trade Area (AFTA). As a result, Thailand has forged closer economic ties with the bloc’s member nations, and its manufactured products and services have access to the markets of all nine ASEAN partners. The alliance encompasses total consumer spending that is forecast to grow to $2 trillion by 2020, representing growth of 45.7 per cent (2013 to 2020), a surge that looks certain to continue in the decades ahead. The region is expected to account for just under 60 per cent of global middle-class consumption by 2030, with much of that growth predicted to centre on communications and education, as well as hotels and catering. You can look our services for your global business.

Our companies co founder and international trade manager Mr. Murat Ozturker started to market research and marketing trip to Bangkok. So we are glad to anounced we are in Bangkok now.

Thailand is one of the important countries of ASEAN and also can be considered the door of South East Asia market.

We aim to find new market for our distributed products and want to be placed in this market. Also we want to look new opportunities for business on-site.

If you want to be placed in this market and learn our working conditions, please send us email with your company and products details to info@futuresia.com or you can contact +66-98-365-0484 via the phone WhatsApp or Line.

“Put your heart, mind, and soul into even your smallest acts. This is the secret of success.”

– Swami Sivananda